Work that has to work. Not just look good in a case study.
Our projects move between strategy, identity, graphic communication, digital, products, spaces and experiences — depending on what the problem actually requires. Every case follows the same four questions: CHALLENGE (What had to change?), STRATEGY (What did we decide?), SYSTEM (What did we build?), and IMPACT (What moved?). Where there is a number, we show it. Where there isn't, we don't invent one.
An AI that builds your CRM and business systems from a few prompts. Nearly every AI brand in the category is electric blue — we made this one burn. Strategy, naming, motion, eleven touchpoints.
A global brand and SaaS platform for how people manage their cars. Built from a single call from Larry Nguyen — one symbol, one mission, smart control from every angle.
CAR360
CAR 360 PRO — AUTOMOTIVE SAAS · BRANDING — CAR 360 PRO — AUTOMOTIVE SAAS · BRANDING
The Sky Villa brochure for the first Luxury Collection residences in Asia Pacific — 37 square pages where watercolour answers render. The whole book is turnable, live, inside the case.
ARBORA — THE LUXURY COLLECTION · 37 PAGES — ARBORA — THE LUXURY COLLECTION · 37 PAGES — ARBORA
Every espresso bar in Australia sells two things: coffee with milk, coffee without. A shop with those two words as its name, and a brand that refuses everything else — two colours, a hand-lettered mark, one figure carrying the beans, thirteen pieces from the awning to the sticker.
FLAT & BLACK — IDENTITY · PACKAGING · SIGNAGE — FLAT & BLACK — IDENTITY · PACKAGING · SIGNAGE — FLAT & BLACK
Sixteen working craft studios from more than a dozen traditional villages, under the arched hangar of a wartime airfield. We built the whole brand — identity, a 56-page system, photography direction — then the site to carry it.
the hangart.
THEHANGART.COM — BRAND IDENTITY & WEBSITE — THEHANGART.COM — BRAND IDENTITY & WEBSITE — THEHANGART.COM
Interior fit-out, custom woodwork and furniture for hotels and homes across Vietnam. The craft was already there; the website was not. One long page, photography first, and a quote button that is impossible to miss.
HB5D+
HOMEBUILDER.VN — BRAND · UX · WEB BUILD — HOMEBUILDER.VN — BRAND · UX · WEB BUILD — HOMEBUILDER.VN
Vietnamese souvenirs and gifts from the same craft network behind our client work. We are the client on this one. The deadline was never respected.
Decorshop.
THEDECORHUB.SHOP — E–COMMERCE · BRAND · BUILD — THEDECORHUB.SHOP — E–COMMERCE · BRAND · BUILD
Five hundred years of Vietnamese woodcut wit, rebuilt for modern streetwear and living. We extracted the master knife lines, mineral pigments and satirical fables of traditional prints into a heavyweight fashion and lifestyle capsule.
DONGHO.
DONG HO ARCHIVE — FOLK WOODCUT MODERNISATION — DONG HO ARCHIVE — FOLK WOODCUT MODERNISATION