LET'S
talk.

Two engineers started Hewlett-Packard in a Palo Alto garage with $538 between them. Nobody has ever started with enough — we started in one small office in District 1.

• One direction drawn properly — logo suite, colour and a two-typeface system
• Business card, email signature, every file organised
• Mini brand guide, 8–12 pages

1–2 weeks typical · 50% to start, 50% at handover · students and first-time founders

Airbnb’s first guest was asked why he trusted a site run by two strangers. “I clicked it just because I liked the logo.” Your product is already good. This is the part in front of it.

• Positioning session and a one-page brand foundation, then two directions
• Full stationery suite and nine editable social templates
• Brand guidelines, 20–30 pages

3 weeks typical · 50% to start, 50% at finish

Carolyn Davidson was paid $35 for the Nike swoosh in 1971. Twelve years later they gave her 500 shares. A mark is cheap; a system that holds without you in the room is not.

• A real strategy phase, verbal identity and two to three territories
• Any four applications — signage, menu, uniform, packaging, lookbook, vehicle
• Animated logo, 15–20 social templates, guidelines 40–60 pages

6–8 weeks typical · 40% / 30% / 30%

Sara Blakely chose the name Spanx from research, not taste, and made the box cherry red in a beige category. Every decision on purpose, before anything was drawn. That is this tier.

• Research, brand architecture and a capped naming sprint
• Signage and environmental, packaging across 3–5 lines, a four-type menu system
• Website design, brand book of 60–100 pages, and a measured launch

10–16 weeks typical · 25% at each of four stages

Not everything is an identity problem. Sometimes you need one thing, properly made, by the people who would have built the identity.

• One thing, done well — a poster, a deck, packaging artwork, a campaign set
• No identity system, no guidelines, no rollout
• Tell us what it is and when you need it; we price the job, not an hourly rate

Quoted per job · usually days, not weeks

Your problem does not read like a tier, and pretending otherwise would cost you money.

• Between two tiers, or something none of the four describe
• We scope backwards from the number you actually have
• Same people, same standard — only the depth changes

Scoped after the brief · staged payments

Not knowing which one fits is the most honest thing you can tell us.

• Not sure which tier fits, and that is a normal place to start
• Tell us the commercial problem and the budget you actually have
• We will say which tier fits — including when the answer is none of them

We reply within two business days