[07 PROJECTS]HCMC · DANANG · SYDNEY2025 → 2026[REF: CHALLENGE→STRATEGY→SYSTEM→IMPACT]

SELECTED
work.

Every case is written the same way — Challenge, Strategy, Design System, Impact — because that is the only structure that shows whether the work moved anything. Where it didn't, we say so.

Index

[01] Four cases published · more in production

Built & shipped

[02] One flagship case · three sites live on the internet
[004] · AI BRAND CASE · SYDNEY · AUSTRALIA

Kira

An AI that builds your CRM and business systems from a few prompts. Every AI brand in the category is electric blue — we made this one burn. Strategy, naming, motion, eleven touchpoints.

kira · brand case[FLAGSHIP] KIRA KIRA — AI BRAND IDENTITY · MOTION — KIRA — AI BRAND IDENTITY · MOTION — KIRA — AI BRAND IDENTITY
Scope
Strategy · Identity · Motion · 11 touchpoints
Sector
AI · Business software
Status
Flagship case
Read the full case ↗
[003] · BRANDING CASE · HERITAGE & ART — ĐÀ NẶNG

The Hangart

Sixteen working craft studios from more than a dozen traditional villages, under the arched hangar of a wartime airfield. We built the whole brand — identity, a 56-page system, photography direction — then the site to carry it.

thehangart.com[LIVE] The Hangart — pink vaulted hallthe hangart. THEHANGART.COM — BRAND IDENTITY & WEBSITE — THEHANGART.COM — BRAND IDENTITY & WEBSITE — THEHANGART.COM
Scope
Brand identity · Guidelines · Website
Sector
Heritage, craft, hospitality
Status
Live
Visit the live site ↗

Clients

[03] 13+ · press a mark to open the record

Why they look the same

[04] One structure, no exceptions
01ChallengeThe commercial problem, and the constraint that made it hard.Problem
02StrategyThe position we took, and the options we rejected.Position
03Design SystemWhat we built, digital and physical.Build
04ImpactNumbers where they exist. Honesty where they don't.Proof