[SYD] Sydney, Australia [ROOTS] Ho Chi Minh City, Vietnam [EST] 2022 [DISCIPLINE] Strategy · Branding · Graphic Design · Digital · Space · Product [STANDARD] One creative direction · Every surface [PRICING] Quoted per project

WE BUILD BRANDS — THEN BUILD THE WORLD around them.

Strategy · Branding · Graphic Design · Digital · Space · Product

A multidisciplinary creative studio connecting strategy, identity and execution under one creative direction.

One studio. One standard. Every surface.

[THE PROMISE]

First direction within 5 working days.
If it doesn’t land, you pay nothing.
Senior principals only from brief to final file.

[FOOTPRINT]

Sydney · Ho Chi Minh City
13+ clients · AU & international
One quoted number · held

Capabilities

[01 / CAPABILITIES] One brand · Four disciplines · One creative direction

One brand. Four disciplines.
One creative direction.

A brand doesn't live inside a logo. It lives wherever people meet it.

We bring those touchpoints together under one creative direction.

01 / Pillar

Branding

Define what the brand stands for.

Positioning, naming, architecture, verbal identity and visual systems.

  • Brand Positioning & Naming
  • Brand Architecture & Verbal Identity
  • Visual Identity Systems
  • Comprehensive Brand Guidelines
02 / Pillar

Graphic Design

Make the brand impossible to ignore.

Campaigns, packaging, publications, signage, art direction and motion.

  • Campaign Design & Art Direction
  • Product Packaging & Unboxing
  • Editorial, Books & Print Collateral
  • Motion Graphics & Social Systems
03 / Pillar

Consulting

Solve the problem before designing the answer.

Strategy, audits, positioning, experience and creative direction.

  • Brand Audits & Market Research
  • Creative Strategy & Opportunity Mapping
  • Experience Strategy
  • Senior Creative Direction
04 / Pillar

Decoration

Take the brand into the physical world.

Spatial identity, environments, signage, products, objects and physical experiences.

  • Spatial Identity & Environmental Graphics
  • Hospitality & Retail Environments
  • Product Styling & Physical Objects
  • Materials, Finishes & Architectural Wayfinding
05 / DIGITAL

Web Design & Development

Extend the brand into every screen.

Web design, UX/UI and development built as part of the brand.

Web Design · UX/UI · Development · Interactive Experiences

[PINNED DEVELOPED WEBSITES] 02 LIVE DIGITAL RELEASES
Consulting
Branding
Graphic Design
Digital
Decoration
Experience

Different disciplines. One system. One team responsible for the whole thing.

The differentiator

[02 / CONTINUITY] Don't just build the brand · Build everything it touches

Don’t just build the brand.
Build everything it touches.

One creative partner across strategy, design, digital, space and product.

FEWER HANDOFFS. STRONGER BRANDS.

Work

[03 / SELECTED CASES] Ideas are only valuable when they survive contact with the real world

Ideas are only valuable when they survive contact with the real world.

View all work ↗
Scroll to fly through the work · click a project
01 / 14
Return to OriginsCity of Da Nang · Place Branding

13+ Clients

[04 / PROOF] 13+ clients · Australia & international

Method

[05 / OPERATING SYSTEM] D.E.C.O.R. — Discover · Establish · Craft · Orchestrate · Resonate

One creative system from first question to final execution.

Explore the methodology →
DDiscover

Understand the problem.

EEstablish

Define the direction.

CCraft

Build the system.

OOrchestrate

Take it into the world.

RResonate

Measure and refine.

Who we work with

[06 / PROFILE] Built for businesses with something bigger to build

Built for businesses with something bigger to build.

For people who need strategy, design and execution to behave as one idea.

01 Founders Building Their First Serious Brand Founder-led companies building their first serious brand. Founders
02 Established Businesses Entering Their Next Chapter Established businesses entering their next chapter. Scale
03 Hospitality & Property Groups Hotels, venues and developments creating memorable destinations. Destinations
04 Cultural & Tourism Organisations Shaping places, public spaces and civic experiences. Culture
05 Companies Launching Products, Spaces or Categories New ventures and physical products requiring end-to-end design. Launch

The model

[07 / PRINCIPLES] Brief in · Creative system out

Brief in.
Creative system out.

No theatre. No unnecessary layers. No strategy deck that disappears into a drawer.

We get close to the real problem, establish a clear direction, then build it across every surface that matters.

You work directly with senior creatives from brief to delivery.

[FOUR OPERATIONAL COMMITMENTS]

  • 01 / First direction in 5 working days — Real work, not months of slide decks.
  • 02 / Senior people only — Principals lead the project from brief to delivery.
  • 03 / The number we quote is held — No scope-creep invoices or surprise fees.
  • 04 / You own everything from day one — Vector files, source code, production specs.

FAST BECAUSE THE PROCESS IS LEAN. RIGOROUS BECAUSE THE STANDARD ISN’T.

Packages

[08 / INVESTMENT] Four ways to work together

Four ways to work together. One standard of craft.

Four tiers, each quoted to your scope. Every project is led by principals and engineered to hold across every medium. We quote the complete scope before work begins.

The number we quote is the number you pay. First direction within 5 working days — if it does not land, you pay nothing.

01 FOUNDATION Brand identity foundation  ·  1–2 weeks
[THE BRIEF]

FOUNDATION — Brand identity foundation.

Logo · Colour · Type · Mini guidelines. For new businesses and founders establishing credibility from day one.

[DELIVERABLES]

  • Focused creative direction taken properly to finish
  • Complete logo suite: primary lockup, stacked mark, mono & reversed versions
  • Colour palette and typography system
  • Business card design & email signature
  • Practical mini brand guide (12 pages)
  • Production-ready vector and raster files (AI, EPS, SVG, PNG, PDF)

[SCHEDULE & INVESTMENT]

  1. TimingTypically 1–2 weeks
  2. First directionWithin 5 working days
  3. GuaranteeIf it doesn’t land, you pay nothing
  4. PricingQuoted to scope · one number, held
Start Foundation project
02 GROWTH Comprehensive rebrand  ·  4–6 weeks
[THE BRIEF]

GROWTH — Comprehensive rebrand.

Strategy · Identity · Digital · Guidelines. For scaling businesses repositioning for their next chapter.

[DELIVERABLES]

  • Strategic positioning sprint & brand narrative architecture
  • Complete visual identity system & art direction
  • Stationery suite & presentation deck template
  • Social media templates & marketing collateral
  • Comprehensive brand guidelines (30—40 pages)

[SCHEDULE & INVESTMENT]

  1. TimingTypically 4–6 weeks
  2. First directionWithin 5 working days
  3. LeadershipPrincipal-led from brief to delivery
  4. PricingQuoted to scope · one number, held
Start Growth project
03 EXPERIENCE (PHYSICAL & SPATIAL) Physical & spatial brand system  ·  6–8 weeks
[THE BRIEF]

EXPERIENCE — Physical & spatial brand system.

Space · Packaging · Signage · Objects. For hospitality venues, retail, F&B brands and physical consumer goods.

[DELIVERABLES]

  • Spatial identity guidelines, environmental graphics & wayfinding
  • Full product packaging suite, dielines & unboxing design
  • Material specifications, fixtures, finishes & supplier drawings
  • Staff apparel, merchandise & interior touchpoints
  • Direct maker & fabrication coordination in Vietnam

[SCHEDULE & INVESTMENT]

  1. TimingTypically 6–8 weeks
  2. CoordinationDirect fabrication & maker prototyping
  3. PricingQuoted to scope · one number, held
Start Experience project
04 FLAGSHIP Complete creative system  ·  10–16 weeks
[THE BRIEF]

FLAGSHIP — The complete creative system.

Strategy · Brand · Digital · Space · Product. For major launches, destinations and organisations managing significant brand complexity.

[DELIVERABLES]

  • Full D.E.C.O.R. programme: Discover, Establish, Craft, Orchestrate, Resonate
  • Research, category audit, brand architecture and naming
  • Complete brand identity system, kinetic motion & art direction
  • Custom digital experience & front-end build
  • Spatial signage, fixtures & packaging across lines
  • Master brand book (60–100 pages) + supplier specs

[SCHEDULE & INVESTMENT]

  1. TimingTypically 10–16 weeks
  2. DeploymentMulti-stage rollout under one creative direction
  3. PricingQuoted to scope · one number, held
Start Flagship project
[CREATIVE COMMITMENT]

We do not make three finished logos and ask you to choose your favourite.

We explore where it matters, recommend one direction, and take it properly to finish.

You are paying us to make a recommendation — not outsource the creative decision back to you.

Studio

[09 / STUDIO] Sydney thinking · Vietnamese craft · Global ambition

Sydney thinking. Vietnamese craft.
Global ambition.

The Decor Hub began in Vietnam and now operates between Sydney and Ho Chi Minh City.

Sydney strategy meets Vietnamese craft, materials and production.

About the studio ↗

Sydney studio. Vietnamese roots. International work.

Founded
2022
Direction
Sydney
Craft Network
Vietnam
Clients
13+

Contact

[10 / INTAKE] Have something worth building?

Have something worth building?

Don’t send us a polished brief.

Tell us what you’re trying to create, change or solve. We’ll figure out what you need from there.

Start a project →

Five questions · Twenty seconds · A real person reads every one.
Sydney · Ho Chi Minh City · Working internationally

[SECONDARY LEAD CTA]

Not ready to brief? Find out what we would fix first.

Send us your brand. Answer eight questions. A designer will send back:

  • Your Brand Score.
  • The three biggest weaknesses we see.
  • What we would fix first.

FREE. NO OBLIGATION.

Get my Brand Score ↗
01hello@thedecorhub.agencyStraight to us. No sequence, no CRM nurture.Email 02(+61) 422 762 590Australia. Call or text during Australian business hours.Sydney 03(+84) 865 815 135WhatsApp. Fastest line for international founders.WhatsApp