[STUDIO & PEOPLE]SYDNEY · VIETNAMEST. 2022[FIVE PRINCIPALS · ZERO HANDOFF]
THE
studio.
Small enough to care. Senior enough to lead.
The people in the first meeting are the people responsible for the work. Five principals set the direction. Specialists join when the project needs them. And every contributor is credited. No junior handoff. No anonymous production floor. No disappearing creative director. The person who starts the project stays accountable for what it becomes.
Principals
[01] Five principals, named and accountable
NGUYEN (Andy) Van Anh Huy
Founder · Design Director
Sets the creative direction on every project and keeps it moving from first sketch to final delivery. Also the one who says no, which is most of the job.
- Focus
- Discover · Establish · Craft
- Certified
- Adobe Certified Professional
- Recognition
- Bronze Medal, World Graphic Design Championship 2025
NGUYEN Thi Thuy Ha
Co-founder · Mentor
Co-founder and mentor. Holds the studio's direction and keeps engagements steady — usually by asking the question everyone else was avoiding.
- Focus
- Direction · Client counsel
- Certified
- Adobe Certified Professional
- Recognition
- Honoured Project Manager
TRAN (illimitato) Chau Lam Tien
Head of Motion Design
Runs motion — animation, brand films and motion identity. Every loop on the Enjoy Danang case is his.
- Focus
- Animation · Brand films
- Certified
- Adobe Certified Professional
- Recognition
- Silver Medal, World Graphic Design Championship 2026
NGUYEN Bao Ngan
Head of Artwork
Runs artwork — illustration, key visuals and the graphic system. Draws by hand first, then makes it survive every surface it lands on.
- Focus
- Illustration · Key visuals
- Certified
- Adobe Certified Professional
NGUYEN Van Anh Khoa
Head of 3D Visuals
Runs 3D — spatial renders and product visualisation, so clients can walk through a space before anyone pours concrete.
- Focus
- CGI & render · Spatial design
- Certified
- Adobe Certified Professional
- Specialism
- Real-time 3D & Spatial Visualisation
Credits
[02] Who did what, per project
001
Return to Origins
City theme, identity and campaign system for Da Nang — a ten-year mandate, announced 2026. Strategy and design direction: NGUYEN (Andy) Van Anh Huy. Full production credits are being confirmed with the client before publication.
2026
[LIVE]
How we staff a programme
[03] A principal on every job, a team under them
01One principal, start to finish
The principal who runs Discover is the one who signs off Resonate. The team under them changes with the work; the person accountable does not.Continuity
02The studio floor, credited by name
Graphic designers, animators and production people work under the principals on every programme, and photography or specialist production is commissioned per project. All of them are credited on the case.Craft
03Sydney studio, Vietnamese workshop
Strategy and design run from Sydney; production runs through our own craft network in Vietnam when a project calls for the physical. Two timezones working as one studio is why the work moves fast without getting thin.Production
